Overview
- e-PV Retail Rebound: October 2025 sees 17,873 electric PVs retailed in India, up 56% YoY from 11,444 units and 9% MoM from September’s 16,354 units—second-best month after August’s 18,468.
- Tata’s Dominant 40% Share: Tata Motors leads with 7,118 units (up 8% YoY, 7% MoM), holding steady at 40% market share driven by Harrier.ev, Punch.ev, Nexon.ev, and Curvv.ev.
- JSW MG’s 25% Leap: 4,497 units sold (61% YoY, 8% MoM), fueled by Windsor EV, M9 MPV, Cyberster, ZS EV, and Comet EV.
- Mahindra’s 22% Power Play: 3,867 units (303% YoY, 11% MoM) from BE 6, XEV 9e, and XUV400, with 5,959 units prepped in September for the festive rush.
- Kia Rises to No. 4: 655 units (1,293% YoY, 24% MoM) via Carens Clavis EV MPV, EV6, and EV9, overtaking BYD and Hyundai for 4% share.
- Tata-JSW-M&M Trio’s 87% Hold: Combined 15,470 units dominate, while new entrants Tesla (40) and VinFast (131) rank 3rd and 8th in luxury/mainstream.
- Luxury EVs Up 33% YoY: 467 units total (down 14% MoM), led by BMW (303, 65% sub-share), Mercedes (90), Tesla (40), and Volvo (20).
Tata Motors EV Sales October 2025: 40% Dominance as e-PV Market Hits 17,873 Units Amid Festive Boom
India’s electric passenger vehicle (e-PV) segment roared back in October 2025, retailing 17,873 units—a robust 56% year-on-year (YoY) increase from 11,444 units and 9% month-on-month (MoM) growth from September’s 16,354 units—marking the second-best month after August’s record 18,468. This surge coincides with the first full month post-GST 2.0 implementation on September 22, slashing rates from 28% to 18% and eliminating compensation cess, enabling aggressive price cuts that narrowed the ICE-EV gap. While overall PV wholesales topped 500,000 units, e-PV deliveries reflect sustained festive fervor, with Tata Motors retaining its 40% market share amid a competitive field now boasting 16 players, including newcomers Tesla and VinFast.
The momentum underscores India’s EV maturation, with cumulative CY2025 sales (Jan-Oct) at 144,352 units, already surpassing full CY2024’s 99,688. Projections point to 170,000–180,000 units for the year, propelled by the unchanged 5% GST on EVs and expanding infrastructure. Tata, JSW MG, and Mahindra commanded 87% of October’s pie (15,470 units combined), but Kia’s explosive growth vaulted it to No. 4, highlighting shifting dynamics.
Tata, JSW MG, Mahindra Grip 87%: OEM Breakdown & Growth Stories
Tata Motors, JSW MG Motor India, and Mahindra & Mahindra solidified their oligopoly, but challengers like Kia made waves:
- Tata Motors (40% Share, 7,118 Units): Up 8% YoY (6,608) and 7% MoM (6,634), second-highest after August’s 7,503. Harrier.ev revived demand, joined by Punch.ev, Nexon.ev, Curvv.ev, Tiago.ev, and Tigor.ev. Portfolio breadth cushions against rivals’ new launches.
- JSW MG (25% Share, 4,497 Units): 61% YoY (2,786) and 8% MoM (4,159) surge, eroding Tata’s share via Windsor EV‘s BaaS model. The portfolio bolsters with M9 MPV (premium entry), Cyberster roadster (₹72.49 lakh via MG Select), ZS EV, and Comet EV.
- Mahindra & Mahindra (22% Share, 3,867 Units): Explosive 303% YoY (957) and 11% MoM (3,490), powered by electric-origin BE 6 and XEV 9e, plus XUV400. The Chakan plant’s September output (5,959 units) stocked festive shelves.
Together, these three retailed 15,470 units, leaving scraps for the rest.
Kia Surges to No. 4: 655 Units, Overtakes BYD & Hyundai
Kia India’s ascent was meteoric:
- 655 Units (4% Share): 1,293% YoY (47) and 24% MoM (528), from No. 9 (Oct 2024) to No. 4.
- Key Driver: Mass-market Carens Clavis EV MPV; premium EV6 and EV9 (CBU imports) add heft.
BYD slipped to No. 5 with 560 units (down 6% MoM from 595), its best-ever September. Lineup: Atto 3 SUV, Seal sedan, eMax 7 MPV, Sealion 7 SUV.
Hyundai (No. 6, 437 units, 2% share): 20% MoM up (364), but Creta Electric demand tapered post-January launch (peaked in March at 905). Ioniq 5 complements.
VinFast (No. 8, 131 units): Local VF6/VF7 assembly begins sales.
Luxury e-PV Segment: 467 Units, 33% YoY Growth Despite MoM Dip
Luxury OEMs bucked mainstream trends:
- Total: 467 Units (up 33% YoY from 353, down 14% MoM from 541).
- BMW (No. 7 Overall, 65% Luxury Share, 303 Units): Down 9% MoM (333); Jan-Oct: 2,536 units (162% YoY).
- Mercedes (19% Share, 90 Units): 17% MoM down (108), 44% YoY down (162); Jan-Oct: 1,013 (37% YoY).
- Tesla (No. 3 Luxury, 40 Units): Model Y deliveries in Mumbai/Delhi/Pune/Gurugram; 109 units in 2 months.
- Volvo (20 Units): 17% MoM down (24).
Post-GST 2.0 Impact: Price Cuts Fuel Recovery
October’s 56% YoY e-PV jump stems from GST rationalization (28%→18%, cess withdrawn), enabling discounts that bridged ICE-EV pricing. Leaders like Maruti, Mahindra, Tata, and Toyota hit records. Unchanged 5% EV GST amplified entry-level appeal.
New entrants Tesla/VinFast (Month 2) join 14 players, intensifying a market eyeing 170K–180K CY2025 sales.
OEM-Wise e-PV Retail Snapshot (October 2025)
| Rank | OEM | Units | YoY % | MoM % | Share % |
|---|---|---|---|---|---|
| 1 | Tata Motors | 7,118 | +8 | +7 | 40 |
| 2 | JSW MG | 4,497 | +61 | +8 | 25 |
| 3 | Mahindra | 3,867 | +303 | +11 | 22 |
| 4 | Kia | 655 | +1,293 | +24 | 4 |
| 5 | BYD | 560 | – | -6 | 3 |
| 6 | Hyundai | 437 | – | +20 | 2 |
| 7 | BMW | 303 | – | -9 | 2 |
| 8 | VinFast | 131 | – | – | 1 |
| – | Mercedes | 90 | -44 | -17 | – |
| – | Tesla | 40 | – | – | – |
| – | Volvo | 20 | – | -17 | – |
| Total | e-PV Market | 17,873 | +56 | +9 | 100 |
Conclusion: e-PV Momentum Builds Toward 180K CY2025
October’s 17,873 e-PVs signal a post-GST renaissance, with Tata’s 40% hold challenged by JSW MG/Mahindra’s 47% combined surge and Kia’s breakout. Luxury’s 33% YoY gain (467 units) hints at premium adoption. As Jan-Oct hits 144,352 (45% above CY2024 full year), CY2025’s projected 170K–180K cements EVs’ festive-fueled trajectory.
Source: autocarpro.in
Read more about EV Car News
Also Read
- MG EV Sales Cross 1 Lakh Milestone in India: 35% Market Share & 70% Monthly Volume!
- Tesla India Sharad Agarwal: Ex-Lamborghini Head Appointed Country Chief to Revive EV Sales
- Tesla Driverless Model Y in Gurugram: FSD Display at Ambience Mall—Book Now, Deliver in 30 Days!
- BYD EV Cash Burn 2025: $10 Billion Outflow Despite $100 Billion Revenue – What’s Going Wrong?
- Hinduja Group Andhra Investment: Hinduja Group to Invest ₹20,000 Cr for 1,600 MW Power Boost, EV Plant & Charging Network!
- Tata Motors EV Sales October 2025: 40% Market Grip Amid 56% Surge – Kia Zooms to No. 4!
