Overview
- Mega Launch Lineup: Maruti Suzuki, Mahindra, Hyundai, and Tata Motors unveil 4 high-impact SUVs in Q4 2025: e Vitara (EV debut), new Mahindra EV, Venue second-gen, and Sierra ICE revival.
- Strategic Festive Timing: Q4 aligns with peak retail demand (highest annual PV share), leveraging GST 2.0 cuts, supply chain stability, and festive offers to boost sales.
- EV & ICE Mix: Maruti and Mahindra push electrification; Hyundai refreshes compact bestseller; Tata revives icon—SUVs dominate 55% of PV market.
- Consumer Pulse: 41% plan festive buys (Grant Thornton survey); delays now advantageous per S&P Global Mobility’s Gaurav Vangaal.
- Market Momentum: Fuels India’s 2.5M PV sales in 2025 and supports the 30% EV goal by 2030 via PM E-Drive’s 72,000 chargers and FAME-III incentives.
- SUV Supremacy: All launches cater to aspirational, practical demand—higher ground clearance, safety, and lifestyle appeal.
- Industry Impact: Refreshes portfolios, counters import dependency, and strengthens local manufacturing amid global trade shifts.
Maruti, Mahindra, Hyundai, Tata Unleash Year-End Fireworks: 4 Big SUV Launches to Electrify India’s Car Market
India’s passenger vehicle (PV) market is gearing up for a blockbuster finale as four automotive titans—Maruti Suzuki India, Mahindra & Mahindra, Hyundai Motor India, and Tata Motors—roll out major SUV launches in Q4 2025. This strategic lineup, blending electric, next-generation, and revived ICE models, is perfectly timed to capitalize on festive season fervor, GST 2.0 reforms, and robust supply chains. With SUVs commanding 55% of PV volumes and India’s EV adoption hitting 7.31% (2.5M sales projected for 2025), these launches are set to sustain momentum, refresh brand portfolios, and accelerate the shift toward sustainable, aspirational mobility.
Upcoming Cars in 2025: A Deep Dive
| Company | Upcoming Model | Key Highlights | Launch Timeline |
|---|---|---|---|
| Maruti Suzuki India | Maruti Suzuki e Vitara | First EV from Maruti; Suzuki’s global electric debut, mid-size SUV with 500+ km range, fast charging, ADAS, and premium cabin, Gujarat-made for India and 100+ export markets | December 2025 |
| Mahindra & Mahindra | New Electric SUV | Expands EV lineup post-BE 6 & XEV 9e; born-electric platform, 400+ km range, ultra-fast charging, rugged design, and advanced connectivity for urban & adventure use | November 2025 |
| Hyundai Motor India | Second-gen Hyundai Venue | All-new compact SUV with bold redesign, panoramic sunroof, Level-2 ADAS, 10.25-inch dual screens, wireless charging, and refined 1.0L turbo engine | November 2025 |
| Tata Motors | Tata Sierra (ICE) | Iconic nameplate revival, retro-modern styling, spacious 5-seater, 2.0L diesel, panoramic sunroof, 360° camera, and ProPILOT semi-autonomous tech | November 2025 |
Maruti Suzuki e Vitara: India’s Most-Awaited EV Launch
Maruti Suzuki, India’s PV leader with over 40% market share, makes its long-awaited electric debut with the e Vitara—a mid-size electric SUV that’s also Suzuki Motor Corporation’s first global EV. Built at the Gujarat plant, it targets domestic buyers and exports to over 100 countries, including Europe and Japan.
Powered by a 60–70 kWh battery pack, the e Vitara promises a real-world range of 500+ km, DC fast charging (10–80% in ~30 mins), and a dual-motor AWD option for superior traction. Inside, expect a 12.3-inch touchscreen, digital cluster, Level-2 ADAS, panoramic sunroof, and connected car tech with OTA updates. Its sleek, aerodynamic design with LED lighting and bold grille positions it against Tata Curvv.ev and MG ZS EV. “The e Vitara is our gateway to sustainable leadership,” a Maruti executive said, aligning with India’s 5.1% EV sales in September 2025.
Mahindra’s New Electric SUV: Born-Electric, Built for India
Mahindra, already a strong EV player with the BE 6 and XEV 9e, expands its born-electric lineup with a new electric SUV in November 2025. Built on the INGLO platform, it offers modular battery packs (60–80 kWh), delivering a 400–500 km range, ultra-fast charging (200 kW), and 0–100 km/h in under 6 seconds.
The rugged, futuristic design features vertical LED DRLs, muscular cladding, and a floating roof. Inside, a twin-screen cockpit, AI voice assistant, wireless Apple CarPlay/Android Auto, and V2L capability enhance versatility. Aimed at urban adventurers, it rivals the Hyundai Creta Electric and Tata Harrier EV. “This SUV embodies Mahindra’s electric DNA—tough, smart, and sustainable,” a spokesperson noted.
Second-Generation Hyundai Venue: Compact SUV, Big Upgrade
Hyundai’s Venue Gen 2, launching in November 2025, is a complete overhaul of India’s second-best-selling Hyundai after Creta. The compact SUV gets a bolder front fascia with split-LED headlights, redesigned tail lamps, and new alloy wheels.
Under the hood, the 1.0L turbo petrol (120 PS) returns with 6-speed MT/DCT, joined by a mild-hybrid option for better efficiency. The cabin is premium: 10.25-inch dual screens, wireless charging, ventilated seats, panoramic sunroof, Level-2 ADAS, and 360° camera. It targets young urbanites seeking style, tech, and safety, competing with Kia Sonet and Maruti Brezza.
Tata Sierra (ICE): The Legend Returns with Modern Muscle
Tata Motors revives the iconic Sierra nameplate in ICE form (EV to follow later) in November 2025. The retro-modern design blends the original’s boxy charm with sharp LED lights, flush door handles, and a muscular stance.
Powered by a 2.0L Kryotec diesel (170 PS) with 6-speed MT/AT, it offers a spacious 5-seater cabin, panoramic sunroof, 12.3-inch touchscreen, digital cluster, 360° camera, and ProPILOT semi-autonomous tech. Built on the OmegaArc platform, it ensures safety and comfort. Targeting nostalgia-driven buyers, it rivals Mahindra Scorpio-N and Hyundai Alcazar.
Why Q4? Festive Demand + Strategic Timing
S&P Global Mobility’s Gaurav Vangaal explains: “Launches are planned 2–3 years ahead, but delays now align with GST 2.0 and festive highs—turning setbacks into wins.” Grant Thornton’s Saket Mehra adds: “41% plan festive buys, drawn by offers and promotions.”
With improved chip supply and 72,000 chargers under PM E-Drive, OEMs are primed for volume.
SUVs Dominate: A Structural, Not Cyclical, Trend
All 4 launches are SUVs—reflecting 55% PV market share. Vangaal: “SUVs are default aspirations across demographics.” Mehra: “They offer practicality, safety, and status—perfect for India’s roads and lifestyles.”
The Bigger Picture
These launches fuel India’s 2.5M PV sales in 2025, counter import reliance, and support 30% EV penetration by 2030. From Maruti’s global EV to Tata’s heritage revival, Q4 2025 is set to redefine India’s automotive future.
Source: moneycontrol.com
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