Overview
- Debut Spotlight: Audi Concept C, a street-legal electric roadster, unveiled at Milan (September 2025) and IAA Munich, previews the 2027 production model.
- Design Philosophy: Embodies clarity, emotion, technical excellence, and intelligent design; vertical frame front, four-element light signature.
- Interior Innovation: Foldable 10.4-inch display, haptic “Audi click” controls, anodized aluminum, and a titanium-inspired palette for tactile elegance.
- Roof Tech: First Audi roadster with an electrically retractable hardtop, blending open-top thrill with monolithic style; the central-battery layout enhances proportions.
- Customization: 13 color combos, natural materials, leather-free options, Sonderwunsch one-offs for unmatched personalization.
- Market Positioning: Targets the premium EV sports segment, rivaling combustion icons as India’s EV adoption hits 6% (1.2M sold in 2024).
- Future Impact: Shapes Audi’s EV lineup, aligning with PM E-Drive’s 72,000 chargers and 30% penetration goal by 2030.
Audi Concept C: Electric Roadster Signals a Thrilling, High-Tech Future
Munich, October 24, 2025 – Audi’s Concept C, a street-legal all-electric roadster, stormed the stage at Milan and IAA Munich, unveiling a bold vision for a 2027 production sports car. Merging clarity, emotion, technical excellence, and intelligent design, it redefines Audi’s legacy with a vertical frame front, retractable hardtop, and an interior that blends tactile craftsmanship with cutting-edge tech. As India’s EV market surges (6% penetration, 2.5M sales projected for 2025), the Concept C positions Audi to dominate the premium EV sports segment with style and substance.
Design: Radical Simplicity, Iconic Presence
The Concept C’s “athletic minimalism” features taut surfaces, a single-line architecture, and a titanium-hued exterior evoking precision and strength. Its vertical frame front, inspired by the 1936 Auto Union Type C and 2004 A6, showcases the Audi rings and a four-element light signature defining future models. A strong shoulder line and central-battery layout create dynamic proportions, while the first-ever electrically retractable hardtop balances open-top thrill with a sleek, monolithic form.
Interior: Tactile Tech Meets Emotion
The cabin is a sensory masterpiece: anodized aluminum controls deliver the signature “Audi click,” with haptic steering wheel and console elements for precision. A foldable 10.4-inch display hides until needed, ensuring a clutter-free space. The titanium-inspired palette, natural materials, and indirect lighting create warmth. With 13 color combos, leather-free Race-Tex, and Sonderwunsch bespoke options, personalization is limitless.
Tech: Seamless and Subtle
Subtly integrated tech enhances intuition: the 10.4-inch display delivers contextual info, while haptic controls maintain mechanical finesse. “Technology is close but never dominant,” says Markus Auerbach, Director of Interior Design. The steering wheel’s metal Audi rings and minimalist layout prioritize driver focus, echoing legends like the TT and R8.
Legacy & Future: A New Era
The Concept C channels Audi’s sporty heritage—Auto Union Type C, RS 6 (2004)—into an EV future. Early tests hit 145 km/h, with production models promising more. Set for 2027, it targets premium EV buyers, rivaling ICE icons as India’s market grows (PM E-Drive’s 72,000 chargers, 30% goal by 2030).
Audi’s Concept C isn’t just a car—it’s a bold, electric manifesto for clarity and thrill.
Image and News Source: audi-mediacenter.com
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