Overview
- 1 Lakh EVs Milestone: JSW MG Motor India achieves 100,000+ electric vehicle sales since the January 2020 launch of the ZS EV—the second OEM after Tata Motors.
- 70%+ EV Sales Share: Electric models now dominate over 70% of MG’s monthly volume, up from earlier targets of 70–80%.
- 35% Market Share Surge: MG’s EV market share climbs to 35% from 26% at end-2024, driven by Windsor, Comet, and ZS EV.
- 220% H1 Growth: April–September 2025 sees 26,640 EV deliveries, up 220% YoY.
- Portfolio Evolution: From ZS EV (2020) to Comet (2023), Windsor (2024), Windsor Pro (May 2025), and premium MG Select (Cyberster, M9).
- Strategic Push: The BaaS model, dealer expansion, and luxury EV branding fuel momentum.
- Tata Comparison: Tata hit 1 lakh in Aug 2023, 2 lakh in Feb 2025; MG closes the gap rapidly.
MG EV Sales Hit 1 Lakh in India: 35% Market Share & 70% Monthly Volume as Windsor Ignites Growth
JSW MG Motor India has crossed the 1 lakh electric vehicle sales milestone in India, cementing its position as the second OEM after Tata Motors to achieve this feat since entering the EV space with the ZS EV in January 2020. The announcement comes amid a blistering growth trajectory, with EVs now accounting for over 70% of MG’s monthly sales and the brand’s EV market share soaring to 35%—up from 26% at the end of 2024. From April to September 2025, MG delivered 26,640 EVs, a staggering 220% year-on-year (YoY) increase, propelled by the game-changing Windsor EV and its longer-range Windsor Pro variant launched in May 2025.
This milestone underscores MG’s transformation from a niche premium player to a volume EV contender, leveraging innovative models, the Battery-as-a-Service (BaaS) subscription, and an expanding charging ecosystem. As India’s EV market accelerates post-GST 2.0 and FAME-III incentives, MG is not just riding the wave—it’s shaping the premium electric segment with a blend of affordability, luxury, and tech.
Journey from ZS EV to 1 Lakh: Key Milestones
MG’s EV timeline in India:
- Jan 2020: ZS EV launch – India’s first pure-electric internet SUV.
- Apr 2023: Comet EV – Affordable urban microcar, ₹7.98 lakh starting.
- Sep 2024: Windsor EV—a mid-size SUV with BaaS, rivals Nexon EV.
- May 2025: Windsor Pro – 58 kWh battery, 145 km/h top speed, 500+ km range.
- 2025: MG Select launch – Cyberster roadster (₹72.49 lakh), M9 MPV.
The Windsor series has been the inflection point, with BaaS pricing dropping effective ownership cost to ~₹10 lakh (ex-showroom), driving mass adoption.
70%+ EV Volume Share: A Strategic Triumph
MG had targeted 70–80% EV sales by 2025—a goal now surpassed:
- Current Share: EVs >70% of monthly volume.
- Market Share: 35% of India’s e-PV retail (Oct 2025: 4,497 units).
- H1 FY26 Surge: 26,640 units (Apr–Sep), up 220% YoY.
This dominance reflects:
- BaaS Adoption: Battery rental at ₹3.5/km reduces upfront cost.
- Dealer Network: 350+ touchpoints, 70% EV-ready.
- Charging Infra: 1,500+ public chargers via partnerships.
Model-Wise Contribution to 1 Lakh Milestone
| Model | Launch | Key Specs | Contribution |
|---|---|---|---|
| ZS EV | Jan 2020 | 50.3 kWh, 461 km, ADAS | ~45,000 |
| Comet EV | Apr 2023 | 17.3 kWh, 230 km, ₹7.98L start | ~25,000 |
| Windsor EV | Sep 2024 | 38 kWh, 331 km, BaaS | ~20,000 |
| Windsor Pro | May 2025 | 58 kWh, 500+ km, 145 km/h | ~8,000+ |
| Cyberster/M9 | 2025 | Premium (₹72L+), low-volume | <1,000 |
Estimates based on cumulative sales trends.
MG Select: Luxury EV Aspirations
The MG Select sub-brand targets premium buyers:
- Cyberster: Electric roadster, 0–100 km/h in 3.2s, ₹72.49 lakh.
- M9 MPV: 90 kWh, 7-seater, Level-3 ADAS, luxury cabin.
While volume remains low, they elevate MG’s brand equity and showcase global EV tech.
Comparison with Tata Motors
| Metric | MG (Nov 2025) | Tata (Feb 2025) |
|---|---|---|
| EV Sales Milestone | 1 lakh | 2 lakh |
| Time to 1 Lakh | ~5.8 years | ~3.5 years |
| Market Share (Oct) | 35% | 40% |
| EV Portfolio | 5 models | 7 models |
| BaaS Model | Yes (Windsor) | No |
MG closes the gap with aggressive pricing and BaaS innovation.
The Road Ahead: 2 Lakh by 2027?
With Windsor Pro and M9 gaining traction, MG targets:
- 50%+ market share in the premium EV segment.
- 1,000 dealerships by 2027.
- New EV every 6 months (next: electric Hector?).
As India aims for 30% EV penetration by 2030, MG’s 1 lakh milestone is more than a number—it’s proof that global tech, local pricing, and innovative ownership can democratize electric mobility.
Conclusion: MG’s Electric Century—From Niche to Dominance
Crossing 1 lakh EV sales in under 6 years, JSW MG Motor India has evolved from a ZS EV pioneer to a 35% market force with 70% EV volume share. The Windsor EV and BaaS revolution have been game-changers, making premium electric mobility accessible. As the Cyberster and M9 signal luxury ambitions, MG is no longer chasing Tata—it’s redefining the race. The next 1 lakh? Likely by mid-2027.
Source: autocarindia.com
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