Xiaomi CEO Livestream Teardown YU7 Tesla Rival: Overview
- Xiaomi CEO Lei Jun conducts the first 2026 livestream, instructing engineers to tear down the YU7 electric SUV (Tesla rival) on camera.
- The 4-5 hour broadcast responds to online controversies: range misquotes, “200 km/h instant braking” clips, wheel detachment, the “green belt incident,” and farmer sales restrictions.
- layout, and teardown reveals build quality: integrated die-cast body, door side-impact beams, powertrain layout, and mechanical door handles with backup power.
- Jun clarifies engineering rationale, welcomes fair independent reviews, and discourages exaggerated criticism for traffic.
- YU7 launched in June 2025 as Xiaomi’s second mainstream EV after SU7; aims to showcase transparency and quality.
Xiaomi CEO’s Bold Livestream: YU7 Teardown Tackles Online Backlash Head-On
In a marathon livestream kicking off 2026, Xiaomi founder, chairman, and CEO Lei Jun took a hands-on approach to silencing critics—literally dismantling the company’s YU7 electric SUV before millions of viewers. The roughly five-hour broadcast, held this week, featured Xiaomi engineers methodically tearing down a green standard-model YU7 fresh off the December 2025 production line. This transparency play directly addressed a barrage of viral controversies, from misleading range claims to safety concerns, while showcasing the vehicle’s engineering integrity.
The session began with removing doors and hoods, progressing through interior/exterior components, chassis, electric drivetrain, front compartment, thermal management, instrument panel, and wiring harness. Down to the bare shell, the teardown highlighted premium features like the integrated die-cast body for strength, door side-impact beams for crash protection, and optimized powertrain layout for efficiency.
Jun explained the move as a shift from passive response—”strong products speak for themselves”—to proactive engagement based on user feedback. He welcomed independent teardowns but called out “exaggerated criticism” aimed at generating online traffic, urging fair, fact-based assessments.
Addressing Key Controversies
The livestream tackled specific pain points:
- Range misquotes: Clarified testing methods and real-world factors.
- Braking clips: Debunked “200 km/h instant braking” as manipulated or misleading.
- Wheel detachment: Explained collision dynamics and safety designs.
- “Green belt incident”: Addressed viral social media manipulations.
- Farmer sales rumor: Dismissed as false; no such restrictions.
On safety, engineers demonstrated mechanical pull cables for handles and a dedicated backup power source, ensuring doors remain operable even if main/auxiliary batteries fail during extreme collisions.
YU7: Xiaomi’s Tesla Challenger
Launched in June 2025 as Xiaomi’s second mainstream EV after the SU7 sedan, the YU7 targets the premium SUV segment with Tesla-like ambitions. Its rapid global traction—exports to multiple markets—has drawn scrutiny, but the teardown aims to build trust by revealing premium construction.
Why the Teardown Livestream Matters
In China’s hyper-competitive EV market, transparency builds loyalty amid misinformation. Jun’s direct involvement—echoing tech demos by leaders like Musk—humanizes the brand while educating viewers on engineering.
The event drew widespread attention, potentially shifting narratives from doubt to admiration for Xiaomi’s quality focus.
The Bigger Picture: Xiaomi’s EV Journey Amid Scrutiny
From SU7’s strong debut to YU7’s expansion, Xiaomi is aggressively challenging established players like Tesla and BYD. Livestreams like this demonstrate maturity: addressing criticism head-on while showcasing strengths.
As EVs become “computers on wheels,” public teardowns could become a trend—fostering trust in an industry where software/battery secrets often fuel speculation.
Xiaomi’s response shows how social media scrutiny shapes strategy, turning potential negatives into engagement opportunities.
Source: bloomberg.com
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