Overview
- Record-Breaking Month: JSW MG Motor India sold 6,728 units in September 2025, a 47% year-on-year (YoY) surge from 4,588 units in September 2024, and 2% up month-on-month (MoM) from August.
- Q3 Triumph: Quarterly sales hit 20,084 units, up 46.26% YoY from 13,732 units, with EVs driving over two-thirds of total volumes.
- Windsor EV Dominance: The star model moved 4,741 units, capturing 70% of September sales and maintaining its title as India’s top-selling EV for 11 straight months since October 2024.
- ICE Struggles: Traditional models like Hector, Astor, and Gloster saw 68–92% YoY declines in Q3, underscoring MG’s pivot to electric-first strategy.
- Special Edition Buzz: To mark one year of Windsor EV, MG unveiled the limited 300-unit Inspire Edition, boosting festive appeal.
- Future Moves: Upcoming Gloster SUV facelift and GST-driven price cuts across ICE and EV ranges set to enhance accessibility and demand.
- Market Momentum: Festive season tailwinds and EV focus position MG as a premium leader in India’s 6% EV penetration landscape.
MG Motor Sizzles Sales in September: 6,728 Units Sold, Windsor EV Leads the Charge
JSW MG Motor India is riding the electric wave high, clocking 6,728 vehicle sales in September 2025—a robust 47% year-on-year (YoY) increase from 4,588 units in the same month last year. This marks a modest 2% month-on-month (MoM) rise from August’s 6,578 units, with the quarter wrapping up at an impressive 20,084 units, up 46.26% YoY from Q3 2024’s 13,732. The Windsor EV, with 4,741 units sold (70% of the month’s total), continues to electrify the market, cementing its reign as India’s best-selling electric car for 11 consecutive months since its October 2024 debut.
Windsor EV: The Unstoppable Force
The Windsor EV, MG’s flagship electric SUV, dominated September with 4,741 units, powering the company’s electric-first transformation. Over two-thirds of Q3 sales came from EVs, a testament to shifting consumer preferences amid India’s 6% EV penetration in 2025. To celebrate its one-year milestone in India, MG introduced the exclusive Windsor EV Inspire Edition, limited to just 300 units, blending style and sustainability for festive buyers.
ICE Models Lag, EV Pivot Pays Off
While the electric segment soared, internal combustion engine (ICE) models faced headwinds. The Hector, Astor, and Gloster saw YoY sales drops of 68–92% in Q3, reflecting MG’s strategic shift to greener offerings. “The Windsor EV isn’t just a bestseller—it’s redefining premium mobility,” noted industry observers, as MG’s diverse lineup, including the ZS EV, Astor, and Gloster, continues to evolve.
Price Cuts and Gloster Facelift: Festive Boost
Capitalizing on recent GST reductions, MG slashed prices across its ICE and EV ranges, making premium vehicles more accessible. This, coupled with the upcoming Gloster SUV facelift, is poised to reignite demand in the festive quarter. With 1.2 million EVs sold in 2024–25 and projections for 2.5 million in 2025, MG’s EV focus aligns with PM E-Drive’s ₹10,000 crore push for 72,000 chargers.
A Momentum Unchecked
MG’s September surge, driven by the Windsor EV’s dominance and strategic pricing, positions the brand as a frontrunner in India’s premium EV space. As festive sales gear up, expect the Gloster refresh to add further spark. With India’s EV market eyeing 30% penetration by 2030, MG is not just keeping pace—it’s setting the throttle.
Source: drivespark.com
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