Maruti Suzuki Uttar Pradesh Gramin Bank MoU: Overview
- Maruti Suzuki India Limited signs an MoU with Uttar Pradesh Gramin Bank to offer retail financing for new cars, pre-owned cars, and commercial vehicles.
- Marks the 50th retail finance partner for Maruti Suzuki, expanding affordable financing options across diverse customer segments.
- The partnership leverages the bank’s extensive rural and semi-urban network to make car ownership more accessible.
- Quotes from Partho Banerjee (Maruti) and Yadav S. Thakur (Bank Chairman) emphasise a customer-centric approach and the joy of mobility.
Maruti Suzuki Teams Up with Uttar Pradesh Gramin Bank: Celebrates 50th Finance Partner Milestone
Maruti Suzuki India Limited, the country’s undisputed leader in passenger vehicles, has taken another step to make car ownership more accessible and affordable for millions of Indians. On December 22, 2025, the company announced the signing of a Memorandum of Understanding (MoU) with Uttar Pradesh Gramin Bank, one of India’s largest regional rural banks. This strategic partnership will provide tailored retail financing solutions for new cars, pre-owned cars, and commercial vehicles, bringing Maruti Suzuki’s extensive lineup within easier reach of customers in rural and semi-urban areas.
This collaboration is particularly significant as it marks Maruti Suzuki’s 50th retail finance partner, a testament to the company’s relentless efforts to build a robust and inclusive financing ecosystem. By partnering with a major Grameen Bank serving vast underserved populations, Maruti Suzuki aims to bridge the gap between aspiration and ownership, especially for first-time buyers and those in non-metro regions.
The MoU was signed in the presence of Mr. Partho Banerjee, Senior Executive Officer (Marketing & Sales) at Maruti Suzuki India Limited, and Mr. Yadav S. Thakur, Chairman of Uttar Pradesh Gramin Bank, along with senior officials from both organisations.
Mr. Partho Banerjee commented, “Our partnership with Uttar Pradesh Gramin Bank marks a significant milestone as we onboard our 50th retail finance partner. This reinforces our commitment to making car ownership simpler and more affordable for customers across India. By expanding our reach through this strategic alliance, we aim to empower buyers with competitive, customer-friendly financing solutions that enhance the overall purchase experience. We remain focused on delivering seamless, tailored finance options, and this collaboration strengthens our vision of providing the Joy of Mobility to aspiring Indian consumers.”
Mr. Yadav S. Thakur added: “At Uttar Pradesh Gramin Bank, empowering customer aspirations is at the heart of everything we do. Our partnership with Maruti Suzuki, a leader in the automotive industry, is a strategic step towards enhancing our service offerings and delivering greater value to our customers. This collaboration aligns with our ‘Customer-First’ mission, enabling us to provide accessible and affordable vehicle financing solutions. We look forward to helping more individuals and families across the country realise their dream of owning a Maruti Suzuki vehicle.”
What the Partnership Offers Customers
The tie-up will enable Uttar Pradesh Gramin Bank customers to access:
- Competitive interest rates and flexible tenure options.
- Quick approvals leveraging the bank’s extensive branch network.
- Financing for the full Maruti Suzuki range, from entry-level hatchbacks to SUVs and commercial vehicles.
- Special schemes tailored for rural and semi-urban buyers.
This is especially impactful in Uttar Pradesh, a massive market with growing vehicle demand but limited financing penetration in non-urban areas.
Maruti Suzuki’s 50-Partner Milestone: A Customer-Centric Journey
Reaching 50 retail finance partners is no small feat. It reflects Maruti Suzuki’s decades-long focus on making car ownership inclusive. From nationalised banks to NBFCs and now regional rural banks, the network covers urban metros to remote villages. This diversity ensures financing solutions match varied customer profiles—salaried professionals, self-employed individuals, farmers, and small business owners.
The company offers everything from low-down-payment schemes to long-tenure loans and loyalty programs, constantly evolving to meet market needs.
Why This Matters in India’s Auto Financing Landscape
In a price-sensitive market like India, financing is often the deciding factor in purchases. Partnerships with Grameen Banks open doors for underserved segments, driving volume growth for Maruti while supporting financial inclusion.
As rural incomes rise and aspirations grow, such alliances ensure more families experience the “Joy of Mobility” Maruti promises. The focus on pre-owned and commercial vehicles further broadens appeal.
The Road Ahead: More Partnerships and Accessibility
With this 50th tie-up, Maruti Suzuki signals no slowdown in expanding its finance ecosystem. Future collaborations could target more regional banks, fintechs, or specialised lenders to keep financing innovative and customer-friendly.
In an industry shifting toward EVs and premium segments, Maruti’s inclusive approach keeps it connected to India’s mass-market roots.
Source: apnnews.com
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