MG Windsor Big Discounts Jan 2026: First-Ever Offers Make It Cheaper Than Launch Price

Published on: January 14, 2026

MG Windsor Big Discounts Jan 2026: Overview

MG Windsor EV receives its first-ever significant discount in January 2026, just months after its launch in September 2025.
Discounts of up to ₹65,000 (depending on variant and location) bring the effective on-road price lower than the launch price in September 2025.
The move comes amid intense competition in the compact electric SUV segment and aims to boost inventory movement and year-end sales momentum.
Available across most variants, with the highest benefits on the top-spec models.
Despite the discount, Windsor remains one of the most value-packed electric crossovers in its class with strong features, space, and BaaS pricing.

MG Windsor EV Receives First Major Discount in January 2026: Now Cheaper Than Launch Price

In a significant development for the Indian electric vehicle market, JSW MG Motor India has rolled out the first-ever substantial discount on the MG Windsor EV in January 2026, only four months after its much-hyped launch in September 2025. For the first time since its debut, customers can now purchase the Windsor at a lower effective on-road price than what was offered at launch, thanks to discounts of up to ₹65,000 (varying by variant, city, and dealership scheme).

The Windsor, positioned as India’s first “Intelligent CUV” (Crossover Utility Vehicle), had quickly established itself as a strong contender in the compact electric SUV segment with its innovative Battery-as-a-Service (BaaS) pricing, spacious cabin, premium features, and practical range. However, the fast-evolving EV market — with increasing competition from Tata, Hyundai, Mahindra, and new entrants — has prompted MG to introduce aggressive offers to maintain momentum, clear inventory, and attract more buyers before the financial year-end.

The discount structure is attractive:

Base variants receive benefits of around ₹40,000–50,000.
Higher trims (including the top-spec model) get up to ₹65,000 off, including exchange bonuses, corporate discounts, and loyalty programs.
In many cities, the effective on-road price after all offers is now lower than the introductory price quoted in September 2025.

This rare post-launch price reduction reflects the competitive intensity in India’s compact EV segment, where buyers have multiple strong options in the Rs 12–20 lakh range.

Current Pricing Snapshot After January 2026 Discounts

Variant	Original Ex-Showroom (Sep 2025)	Effective Price After Discount (Jan 2026)	Approximate Savings
Base/Executive	~Rs 12.99–13.99 lakh	~Rs 12.5–13.5 lakh	₹40,000–50,000
Mid/Top-spec	~Rs 14.99–15.99 lakh	~Rs 14.3–15.3 lakh	Up to ₹65,000

(Note: Exact on-road prices vary by city, RTO, insurance, and additional offers.)

Why MG Introduced Discounts So Soon After Launch

Several factors contributed to this strategic move:

Intense competition — New launches from Tata, Hyundai, Mahindra, and upcoming models from Kia, Volkswagen, and others are crowding the compact EV space.
Inventory clearance — Year-end targets and stock buildup after strong initial demand.
Seasonal push — January is traditionally a strong month for car sales due to new financial year budgets and buyer sentiment.
Market feedback — While Windsor received excellent reviews for space, features, and value, some buyers were waiting for better pricing or offers.

The discount makes the Windsor even more compelling against rivals like:

Tata Nexon EVc
Hyundai Kona Electric
Upcoming Mahindra XUV 3XO EV and Tata Curvv.ev

Windsor Strengths That Remain Unchanged

Even after the discount, the Windsor retains its key advantages:

Innovative BaaS pricing — Starting at Rs 9.99 lakh + Rs 3.90/km battery rental.
Spacious cabin — Segment-leading rear seat space and boot capacity.
Premium features — Dual 15.6-inch screens, Level 2 ADAS, panoramic sunroof, ventilated seats.
Strong range — 331–449 km (depending on battery pack).
Safety — 5-star safety rating (expected), 6 airbags, 360-degree camera.

The discount further enhances its already strong value proposition.

Market Context: Why Discounts Are Becoming Common

India’s EV market is maturing rapidly:

Over 176,500 passenger EVs sold in 2025 (+77% YoY).
Increasing competition driving aggressive pricing and offers.
Year-end inventory push by manufacturers.
Buyer behaviour shifting toward waiting for discounts and festive/seasonal offers.

MG’s early discount on Windsor reflects this competitive reality while maintaining the model’s premium positioning.

The Bigger Picture: Impact on Buyers and Segment

For buyers, the January 2026 discount creates a rare opportunity to own a premium electric crossover at a price lower than launch levels — a win for early 2026 purchasers.

For the compact EV SUV segment, it intensifies price pressure on rivals, potentially triggering more offers and making electric ownership even more attractive.

As India’s EV market grows and competition heats up, such moves will become more common — benefiting consumers and accelerating the shift to electric mobility.

Source: v3cars.com