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Nissan Nismo Expansion Plans: Overview
- Nissan commits to doubling its Nismo performance lineup from five to ten models by the end of fiscal 2028.
- Global Nismo sales target: 150,000 units annually (up from 100,000), with 60% from overseas markets (currently 40%).
- Focus on linking motorsport technology with road cars; new prototypes from 2026 to feed development.
- Nismo expansion under Nissan Motorsports & Customizing (NMC); includes new testing facilities, dealer training, and restoration business growth.
- Future models under study: leaf-based, Infiniti Q50 successor, and Navara-based; hybrid and electric options considered.
Nissan Nismo Gears Up for Global Growth: From Five to Ten Models and 150,000 Annual Sales
Nissan is doubling down on its high-performance Nismo brand with an ambitious roadmap that promises to thrill enthusiasts and strengthen its global presence. As part of the Re:Nissan turnaround programme, the company has unveiled plans to expand the Nismo lineup from the current five models to ten by the end of fiscal year 2028. This bold move aims to lift annual Nismo sales from 100,000 units to 150,000, with overseas markets expected to drive 60 percent of the volume—a significant increase from today’s 40 percent share.
The strategy goes beyond simply adding models. Nissan is positioning Nismo as a bridge between racing and road-going performance, where track-proven technologies feed directly into production cars, while real-world customer feedback shapes future motorsport efforts. This two-way flow is managed by Nissan Motorsports & Customizing (NMC), the division overseeing racing, vehicle development, parts supply, and customisation. The expansion also ties into Nissan’s broader electrification journey, with hybrid and fully electric powertrains under serious consideration for future Nismo vehicles.
Current Lineup and Expansion Targets
| Current Nismo Models | Details |
|---|---|
| Nissan Z | Sports coupe with performance focus |
| Ariya | Electric crossover with Nismo tuning |
| Skyline | Premium sedan with enhanced dynamics |
| X-Trail | SUV with sporty upgrades |
| Patrol | Large off-roader with Nismo enhancements |
Nissan has confirmed five new models will join the range by FY28, though specific names remain under wraps. The company plans to broaden the appeal by extending the Nismo badge to more crossovers and saloons, targeting a wider audience while maintaining the brand’s performance heritage.
To support this growth, NMC is ramping up production capacity, rolling out dealer training programmes, and exploring partnerships to speed up development and manage costs effectively.
Motorsport at the Core: Prototypes and New Racing Categories
Motorsport remains the beating heart of Nismo. From fiscal year 2026, Nissan will introduce prototype race cars designed to accelerate hardware and software development for road models. The brand already competes in Formula E and Super GT and plans to enter additional racing categories. New testing facilities in Japan will support prototype development, ensuring track insights translate into real-world performance gains for customers.
Restoration Business and Future Models
NMC is also expanding its restoration arm, starting with iconic Skyline GT-R models (R32, R33, and R34). Nissan estimates the global restoration market at 500 billion yen, with strong growth expected by 2032.
Looking further ahead, studies are underway for exciting future Nismo variants:
- A Leaf-based performance model.
- A potential Infiniti Q50 successor.
- A Navara-based option.
Hybrid and electric powertrains are under review, aligning with Nissan’s electrification goals leading to 2030.
Why This Expansion Matters
Nismo’s growth is more than a badge—it’s Nissan’s way of proving performance and electrification can coexist. By doubling the range and boosting exports, the brand aims to recapture enthusiast loyalty and compete with rivals like Toyota GR, Hyundai N, and BMW M. The focus on motorsport-to-road tech transfer ensures Nismo cars stay true to their racing roots while meeting modern demands for efficiency and connectivity.
For enthusiasts, this means more options to experience Nissan’s performance heritage. For the company, it’s a strategic pillar to strengthen brand image and profitability in a competitive global market.
The Road Ahead: Nismo’s Role in Nissan’s Future
With the Re:Nissan programme driving turnaround, Nismo’s expansion is a key piece of the puzzle. By 2028, expect a diverse lineup blending heritage models with cutting-edge electric performance. As Nissan navigates electrification and recovery, Nismo stands as a symbol of passion and innovation.
Source: autox.com
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