Image source: gaadikey.com
Tata Motors Red Bull India Partnership: Key Highlights
- Announced on November 28, 2025.
- First project: Harrier.ev with Lebanese rally star Abdo “Dado” Feghali (Guinness World Record holder for longest drift).
- Content plan: High-action videos showing Tata EVs in tough off-road and stunt challenges.
- Goal: Prove Tata electric SUVs can handle extreme adventure, not just city roads.
- More projects coming soon with other Red Bull athletes.
- Quote from Vivek Srivatsa (Chief Commercial Officer, Tata Passenger Electric Mobility): “Two brands that love innovation, performance, and pushing limits.”
- Quote from Abdo Feghali: “Harrier.ev sets a new benchmark for electric SUVs in India on steep terrain and torque delivery.”
Tata Motors Joins Hands with Red Bull India: Electric SUVs Ready for Crazy Adventures and Big Stunts
Tata Motors has started an exciting new partnership with Red Bull India. The two brands will work together to show just how tough and capable Tata’s electric SUVs really are. They plan to do this through fun, high-energy videos with extreme sports stars.
The partnership was announced on November 28, 2025. The first video will star the Harrier.ev, Tata’s powerful electric SUV, and famous Lebanese rally driver Abdo “Dado” Feghali. Dado already holds a Guinness World Record for the longest car drift. He will push the Harrier.ev to its limits in difficult off-road challenges. The video will come out in the next few days.
Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, is very happy about the deal. He said both companies share the same spirit. They love new ideas, top performance, and going beyond normal limits. This partnership is the perfect way to show that Tata’s electric cars are built for real adventure, not only city driving.
Dado Feghali tested the Harrier.ev earlier in the Elephant Rock challenge. He was impressed. He said the instant torque and strong build make it feel great even on very steep and rough roads. He called it a new standard for electric SUVs in India.
Both Tata Motors and Red Bull want to reach young, adventure-loving people. By putting electric SUVs in extreme situations with famous athletes, they hope to change the idea that EVs are only for calm city use. The videos will appear on YouTube, Instagram, and other platforms.
This is not a one-time event. Both companies say many more challenges are planned for the future with different Red Bull athletes. Expect to see Tata EVs jumping, climbing, drifting, and surprising everyone very soon.
Electric power plus extreme sports equals pure excitement. Tata and Red Bull just made the perfect team!
Source: www.autocarpro.in
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