Overview
- Strategic Tie-Up: Citroën India partners with Sundaram Finance for affordable car loans.
- Citroën 2.0 Strategy: Focus on customer-first, seamless ownership.
- 700+ Branches: Sundaram’s network drives Tier 2 & 3 accessibility.
- Customer Wins: Low rates, custom plans, quick approval, wide reach.
- Leadership Quotes: Shishir Mishra (Citroën) & Balachander Gopinath (Sundaram).
- Dealer Benefits: Stronger retail finance ecosystem.
- Goal: Make Citroën cars easy to own across India.
Citroen Sundaram Finance Car Loans India 2025: Affordable EMI, Fast Approval for Tier 2 & 3 Buyers
Citroën India has joined hands with Sundaram Finance Ltd, one of India’s trusted finance companies, to make buying a Citroën car easier and cheaper for customers all over the country. This big partnership is part of Citroën’s ‘Citroën 2.0 – Shift into the New’ plan, which is all about giving customers a smooth and happy car-buying experience.
The main goal? Reach more people in Tier 2 and Tier 3 cities—places like smaller towns and growing areas — where car loans are often hard to get. With Sundaram Finance’s 700+ branches across India, customers can now walk into a local branch, apply for a loan, and drive home their Citroën C3, C3 Aircross, or Basalt with low EMI and fast approval.
Why This Partnership is a Big Deal
This team-up helps everyone: customers, dealers, and the brands.
| Who Benefits? | How? |
|---|---|
| Customers | Low interest, custom plans, quick loans, easy access |
| Dealers | More sales, better finance support |
| Citroën & Sundaram | Stronger reach, happier customers |
Easy Loans for Everyone
Here’s what customers get:
- Affordable EMI – Low interest rates so monthly payments don’t hurt.
- Personalized Plans—Loans made to fit your budget and needs.
- Fast Approval – Simple paperwork, quick decisions.
- Available Everywhere—700+ Sundaram branches mean help is near.
No more waiting weeks for loan approval or paying high interest!
Voices from the Top
Shishir Mishra, Business Head & Director, Stellantis India (Citroën’s parent company):
“Sundaram Finance has a strong presence in smaller cities and always puts customers first. This matches perfectly with our goal to make Citroën cars available to more people across India. Together, we are making car ownership simple and stress-free.”
Balachander Gopinath, National Head – Auto, Sundaram Finance Ltd:
“Our wide network and excellent service will make buying a Citroën car smooth and affordable, especially for customers in growing towns and cities. We are excited to help more families own their dream car.”
Citroën 2.0: More Than Just Cars
This finance partnership is a key part of Citroën’s Citroën 2.0 plan, which includes:
- New models like Basalt and C3 Aircross
- Better service
- Stronger dealer network
- Customer happiness at every step
Why Tier 2 & 3 Matter
Most car sales still happen in big cities. But Tier 2 and Tier 3 towns are growing fast. People there want good cars but need easy financing. This partnership bridges that gap—bringing French style, comfort, and safety to more Indian families.
Conclusion: Your Citroën is Now Within Reach
The Citroen Sundaram Finance partnership is a win for every car buyer in India. With low EMI, fast loans, 700+ branches, and custom plans, owning a Citroën has never been easier—whether you live in a metro or a small town.
As Citroën says, “Shift into the New”—and now, shift into your new car with zero stress.
Image and News Source: blog.gaadikey.com
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